Vitalz Supplements

Vitalz was a DTC supplement brand built around personalization. I created a custom-built quiz that used AI logic to recommend vitamins based on user input lifestyle, sleep, digestion, stress, etc. It was print-on-demand, meaning we didn’t hold inventory, which allowed us to scale tests quickly and keep overhead low.

The idea came from seeing friends waste money on random supplements that didn’t work. I wanted to offer something that felt a little smarter. The quiz helped guide users to stacks that actually made sense for their goals, not just what looked good on a shelf. It was part data, part branding, and part user experience.

The website, packaging, and onboarding flow were all built to feel clean, helpful, and science-backed. While it didn’t scale to the level of some of my other projects, it taught me a lot about consumer psychology and what makes a product feel trustworthy especially in the health space.

Lessons I’ve Learned

• People want clarity more than options

• First impressions make or break trust

• Print on demand is great for testing, not scaling